Technical SEO is working on the optimization of website elements for search engines, apart from the content, keeping in mind the rules and limitations that search engines provide. If the technical SEO is taken well care of, then the site can be better crawled and indexed by search engines. A professional SEO company in India is well aware of the latest trending SEO elements, and is constantly aware of the continuous changes coming up in the SEO world, which is why it is better to hire one such company to handle your technical SEO tasks. However, if you wish to handle the SEO task on your own, you must make it a point to consider the following.
Optimize page load speed
Page loading speed is a very important factor to focus upon. With users becoming more and more impatient, the maximum page load time after which users abandon a site is 5 seconds only! If your page doesn’t load in these 5 seconds, you are sure to lose out on your users and potential customers. So, you must optimize all your design elements in a way that they don’t make your pages too heavy to load. Check all your images, animations, videos, and visual effects, and keep them to the minimum to make your page loading faster.
Eliminate broken links
Broken links can worsen both user experience and SEO. Dead links will stop search engine bots from crawling and indexing your site. Google is always striving to provide its users with high quality websites and search results, which is why it will avoid ranking any websites with broken links. So, look out for all your broken and dead links, and eliminate or fix them right away!
Optimize for mobile
Google has now shifted to a mobile-first index due to the high usage of mobile phones and smartphones for making searches on the search engine. This is why apart from focusing on desktop SEO, you also have to concentrate on mobile SEO. It is important more than ever to review how both Google desktop and mobile crawlers are assessing your site.
Keep away negative SEO
It is always better to be prepared for the worst; and the worst in this case is negative SEO, which can result in lost organic search visibility and revenue. A sudden spike or drop means immediate investigation is needed. To avoid any such situations, you must regularly monitor your backlinks, and this should be done at least once a week.
Provide an appropriate semantic structure
Semantic structure means the way your HTML tags are displayed on the Web page. And, it should be such that the HTML markup should convey the message of your content. A correct semantic structure makes it easier for search engines to identify the various components of your website. The simplest examples of an appropriate semantic structure are using H1-H6 tags suitably, and using ALT tags for your images.
So now, whenever designing your site, either hire an SEO company in Bangalore, or make sure to consider the above mentioned simple yet important elements.
2 Comments
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ReplyDeletetechnical seo, what is exactly match with my mind