1. What do you mean by "SEO"?
Answer:
- SEO stands for Search Engine Optimization
- SEO helps to rank your page higher on Google and other search engines to drive more traffic to your site.
- It is used to boost the organic traffic of a website.
2. What are the types of SEO?
Answer:
There are 2 types of SEO. They are:
a. On-Page SEO
b. Off-Page SEO
3. What is On Page Optimization?
Answer:
It is the process of optimizing a website that includes on-site work like writing title, content, Meta tags, ALT tag, and description along with ensuring web-page’s design and code that can be indexed and crawled by search engines properly. On-Page SEO is the work done on the site to improve the search rankings.
4. What is Off-Page Optimization?
Answer:
Off-Page SEO relates to any work done, off-site to improve the rankings. This mostly includes the creation of backlinks, social media signals, etc.
Off-page SEO focuses on increasing the authority of your domain through the act of getting links from other websites.
5. What is No-follow link and Do-follow link?
Answer:
- A do-follow link is a standard hyperlink that Google will follow and add to the overall graph of the web.
- When someone links to your website with a dofollow link, it passes SEO value to your website.
- A nofollow link is a link which contains rel=”nofollow” tag in its body. A nofollow link doesn’t allow search engines to follow the link and it also doesn’t pass link juice.
6. What is Googlebot?
Answer:
Googlebot is the software used by Google to fetch and render web documents collectively. They crawl each web page and its contents and store them in the Google index under the relevant keywords of the website. Google bots are also known as Spiders and Crawlers.
7. Name the different tools used in SEO?
Answer:
There are various tools we can use in SEO. Below mentioned some important tools. They are:
- Google Keyword Planner
- Google Analytics
- Google Search Console
- Structured Data Testing Tool
- Google PageSpeed Insights
- Google Mobile-Friendly Test
- Google My Business
Paid Tools:
- SEMRush
- Ahrefs
- Screaming Frog
- MozBar
8. What is the importance of using keywords or phrases in SEO?
Answer:
Keywords or phrases are used by the search engines to show up the subjects over the internet when a user searches for them. Search engine first stores keywords in its database and when the search is done it then shows a suitable match.
9. What does URL stand for?
Answer:
"URL" stands for "Uniform Resource Locator". It is a address of a world-wide web page. In simple language a unique identifier used to locate a resource on the world wide web.
10. What is Meta Title Tag?
Answer:
- A Title Tag is an HTML tag used to specify the title of the web page.
- The title of the web page is popularly known as the Page title.
Syntax of HTML title tag:
<head>
<title>Example</title>
</head>
11. What is Meta Description Tag?
Answer:
The meta description is a short piece of text that summarizes the content of your page. It is displayed on the search engine results page (SERP) right below the headline (title tag).
12. What is the Characters Limit in Meta Tags?
Answer:
Title Meta tag — 60 characters limits
Description Meta tag — 150 characters limits
13. What are backlinks?
Answer:
> A backlink is a link from another website page that points to a page on your website.
> Backlinks, also known as inbound links.
> Backlinks are important because they help your website to rank higher on results pages.
14. What are Internal Links?
Answer:
Internal Linking is the linking process where you give hyperlinks from one page to another page in the same domain or same website.
15. What are External Links?
Answer:
External links are outbound to other sites.
External links are a hyperlinks that point at (target) any domain other than the domain the link exists on (source).
16. What is Organic Search Results?
Answer:
Organic search results are the listings on a search engine results page (SERP) that appear because of factors such as relevance to the search term and valid search engine optimization (SEO).
17. What is Paid Search Results?
Answer:
> Paid search is a marketing tactic in which advertisers pay search engines for ad placement on SERPs.
> PPC, or pay-per-click, is a form of search engine marketing (SEM) where an advertiser pays a publisher (Google or Facebook, etc) every time the ad is clicked.
18. What is an anchor text?
Answer:
 Interview Questions 2021 - Digital Paivardha){kind=link}
0 Comments