How to Optimize Your Website for Voice Search - Digital Paivardha

You may have noticed how voice search is slowly and gradually taking up the Web lately. This is because people now don’t want to waste their time and efforts finding a list of blue links after they type their search in the search bar of SERPs. Instead, they simply want to speak and get immediate access to the perfect answer to their query. At present, 20% of searches on mobile phones are voice searches; and this number is only going to increase in the coming years. This is possible only with the help of various personal virtual assistants that have been built, like Apple Siri, Google Assistant, Microsoft Cortana, and Amazon Alexa. With such tools creating such hype, it’s high time you change your SEO strategy to target all those who use voice search. You can either hire SEO experts in Hyderabad to help you strategize, or focus on these steps to make your website voice search friendly.

Optimize your content for conversational search

One of the most important things you must work upon is to optimize your content for natural language processing, while better understanding searchers’ intent. Here again, a professional SEO agency in Bangalore can help.

Try to answer general search questions – For this, you must first try to understand what kind of questions can searchers ask. Accordingly, you must create content that answers the Who, What, Why, When, Where, and How of these queries.

Use snippets – Well-optimized microdata can help convert your potential customers right from search results. This is because almost 50% of featured snippets are used to answer voice search queries. And, with the help of optimized structured data markup, you can respond to people’s know, want, and do queries.

Incorporate long-tail keywords – While writing content, you must consider long-tail keywords that searchers may speak while searching for something. People can speak faster than typing – on an average speaking 150 words per minute vs. typing only 40 words per minute. So, you must use long-tail keywords while optimizing your content for voice search. Another benefit with long-tail keywords is that they are less competitive and more likely to convert.

Focus your efforts on mobile

Because majority of voice searches happen on mobile devices, it is evident that you must go mobile. It is very crucial that you make your website mobile-friendly if you want it to be voice search friendly. Also, remember that Google is rolling out a mobile-first index; so you must be ready for it.

Make your local business vocal

If you have a physical business location, you need to make it easy for people to find you. More than 20% of voice search commands have local intent; so you must use this to your benefit. Here is what you can do.

Have yourself located on local directories – Provide your name, address, phone number, email address, and other details to local directories, and manage your local citation optimization.

Check your competitors’ local rankings – Keep an eye on the local rankings of your competitors to see where your business is lagging. You must try and get a detailed insight into the local positions of all your competitors.

Earn online reviews – People generally decide about a product, service, or brand after looking at the reviews it gets. So, it is very important that you get the best possible positive reviews so that you can rank higher in local search.

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