Can you imagine anything online without images? No, right? What about social media then? Obviously not! Social media without images is dull and boring. This is why every digital marketing freelancer in Hyderabad agrees that you must include images in your social media campaigns without fail. And, you must also spend more time in crafting your images than you spend over drafting your texts. This is because no matter how effective your words may be, images are better remembered by users. So, what do you do to make your images most effective and outstanding? Here are some tips to make your images better and have them stand out against the thousands of images users see online everyday!
Stay consistent
Your brand has a logo, and your logo has a specific colour theme. Or, at least your website has a particular colour and font theme that it follows on every page. You need to stay consistent with these colours and font styles across social media platforms. This will help users recognize your brand easily, and will also have you look more professional as a consistent look and feel conveys authority. Remember, consistent imagery will help you go far than you may think or expect.
Choose appropriate text
Today, images are not images alone. They incorporate some or the other form of text, especially when they are on social media. Therefore, an image offers the best of both design and text. So, you need to know how to do it right. First of all, remember to use clean images with clearly visible text. Also, you need to keep it simple with a single sentence or bullet points, written in simple language. You could also include relevant quotes and inspirational sayings that connect with your brand. Contests and promotions can also be great contenders for images with text.
Adjust your images
Different social media platforms offer different types of spaces for putting up images. For example, Instagram offers square spaces, while Facebook and Twitter offer rectangular spaces. So, you need to design differently for different platforms. However, this does not mean you must create totally different images for different social media platforms; but you definitely need to make certain adjustments to make your images look the very best on every platform. Take into account the size, resolution, and text differences when you are planning to share your image across different social media channels.
Knolling
Knolling is the latest trend on social media platforms. This is the photographic technique of arranging objects symmetrically and clicking their picture from above. This doesn’t require too much of expertise, but it does require a little practice and knowledge about the right lighting effects. So, use this technique for your images and see how you can strikingly display your products and design.
These are only some of the most popular and effective imagery techniques that you can follow. However, you shouldn’t forget about the basic principles of designing like considering brightness, contrast, balance, and space. Also, you must focus on hierarchy that makes the most important information the most noticeable. Incorporate all these basics and the above mentioned fads into your design and you will definitely be able to create images that are long remembered by people.
For further social media marketing tactics, you will need the assistance of a professional digital marketing company in Bangalore.
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