With the internet becoming so easily accessible today, geographical boundaries are virtually shrinking with everything being just a click away! It is no longer difficult to reach out to people sitting at the other end of the globe. The internet has made it easy for businesses to reach out to every single internet user in the world. But, to appeal to those distant users, it is essential that you have a great website. And even more important is building the right kind of links. This is because the internet is a collection of links connecting one portal to another.
Therefore, before your content can rank, it needs links – lots of relevant links. Along with links from relevant authoritative sources, you also need to focus your efforts on internal links on your site. The interlinking structure of your website can establish hierarchy so that the most important pages on your site are provided more link value than the other less important pages. In fact, every digital marketing freelancer in Bangalore will agree that using the right internal linking strategy can boost your SEO!
Yes, internal linking is one of the most important SEO strategies for publishers. One of the major reasons for this is because through internal linking, website owners can tell users and search engines that a particular page or content is important. In this way, site owners can bridge the authority gap between their most linkworthy content and most profitable content. There are many other reasons why internal linking is considered important for SEO.
It helps Google to crawl the site
Linking internally within your articles, category pages, and tag pages can help Google index your pages more efficiently. This is because Google crawls websites by following both internal and external links. Google’s bots arrive at the homepage of a website and start with following the first link. By following links, Google identifies the pages on the site that cover similar subject matter.
It improves ranking for particular keywords
If you want a page to rank for a particular keyword, you can point people to that page by using the relevant anchor text. This will let Google knows that the page is relevant to users searching for that specific keyword.
It providers readers with further options to read
When you have a great post from the past linking to a recent post that speaks about the latest products/services, you will not only promote your content, but will also provide context for the readers.
In fact, SEO experts have also confirmed that internal linking is one of the most important, yet overlooked factors, to hit ranking goals. They also believe that interlinking related factors have strong weight in Google algorithms. This has been confirmed by running various tests on new websites. From these tests, it has been proven that websites start ranking for keywords used in the anchor text of internal links without any external links pointing to them!
You can clearly see how the best internal linking strategies can drive significant results. So, hurry up, and hire a SEO Expert Freelancer in Hyderabad to take care of all your digital marketing practices, along with the run through of putting up internal links, while arranging for the best external links too.
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